Fluttershy was introduced in My Little Pony: Friendship is Magic, which premiered in 2010, and is voiced by Andrea Libman. Known as the kind but timid pegasus, her unusually soft delivery made even simple lines popular with fans. Short isolated words like this one circulated through fan edits, soundboards and pony remix culture during the show's peak online popularity. The clip survives because that gentle tone works outside fandom too, as a light, non aggressive way to tell someone to hurry.