Forza Italia literally means go Italy or forward Italy, and it has long been shouted by supporters of the Italy national football team in stadiums and fan zones. The short, rhythmic chant is easy for a whole crowd to join, which helped it travel through televised matches, fan videos and social media edits. It is now a shorthand sound for Italian pride in sport, appearing whenever Italy scores, wins or reaches a final, and it remains popular because it is instantly recognisable even to viewers who do not speak Italian.