The laugh is best known from the Five Nights at Freddy's games, where Freddy Fazbear's short laugh signals his movement and raises tension for players. Clips of that laugh spread across gaming videos and meme edits, becoming shorthand for a creepy, playful threat. Because it is only about a second long, it is easy to drop into edits, reaction videos and short-form posts, and it still works today as an instant cue that something unsettling is about to happen.