The phrase refers to Joaquín Guzmán Loera, the Mexican former cartel leader known as El Chapo, who was convicted in the United States in 2019 and sentenced to life in prison. Calls to free him had circulated earlier in music, social media posts, and street culture, often more as a slogan of outlaw admiration than a literal campaign. As a short audio clip, the shout spread through soundboards and meme edits, where its brevity and recognisable name made it easy to reuse as an ironic reaction.