Bobby Bearhug is one of the Smiling Critters from the horror game Poppy Playtime, a line of plush-like toy characters known for their bright designs and contrasting creepy setting. Her warm, hug-loving personality made short voice clips of her especially popular with fans, who share them as cute reactions and wholesome edits. The free hugs line works because it captures her character in under a second, and it has stayed popular as a quick way to soften a scary or funny clip.