Game Grumps launched on YouTube in July 2012, created by animator Arin Hanson and Jon Jafari as a let's play comedy series. After Jafari's departure in 2013, musician Dan Avidan joined as co-host, and the show grew into one of the platform's longest running gaming channels. Its short theme music became a familiar cue for fans, instantly linked to the duo's improvised comedy. Clipped from episodes and uploads, the jingle spread across soundboards and fan edits, where it is still used as shorthand for retro let's play humor.