Gaules is the online name of Alexandre Borba, a Brazilian former Counter-Strike player who became one of the most watched Portuguese-language streamers for live match co-streams. Fans clip his loudest reactions from broadcasts and share them as short reaction sounds. This one isolates his stretched announcement of começou, Portuguese for it has begun, a word viewers hear constantly at round and match starts. The exaggerated length turned a routine call into a recognisable hype meme among his community and Brazilian gaming editors.