GLaDOS is the artificial intelligence who oversees Aperture Science in Valve's Portal series, which began in 2007 and became famous for its dark humour and puzzle gameplay. Her lines are frequently clipped and shared on soundboards because they work out of context, and this one is no exception. It spread through gameplay videos, reaction edits and meme compilations, where the contrast between her polite voice and cutting meaning does most of the work. It remains popular because it fits almost any moment when someone is proudly doing the wrong thing.