The line comes from Killer Instinct, the 2013 reboot of Rare's fighting series developed by Double Helix and later Iron Galaxy for Xbox One. Its announcer ranks combos as they grow, escalating from basic hits to Triple, Hyper, Monster and eventually Godlike for especially long chains. Clips of the callouts spread through YouTube combo videos, Twitch highlights and fighting game forums, and the Godlike rank became shorthand online for any dominant performance, even outside fighting games where players reuse the voice for unrelated streaks.