Going Bulilit premiered on ABS-CBN in 2005 and ran until 2019 as a weekly children's sketch comedy and gag show in the Philippines. Created under director Edgar Mortiz, it featured child actors performing parodies, jokes and musical sketches, with many cast members later becoming well known Filipino actors. Clips and its theme remain shared online by viewers who grew up watching it on Sunday evenings, which keeps the sound alive as a nostalgia cue in memes, edits and reaction videos today.