Pou became widely known as the alien virtual pet from the mobile game Pou, released in the early smartphone era and raised by players who fed and cleaned it until it grew noticeably rounder. The Spanish word gordito is an affectionate way to call someone chubby, so Gordito Pou turned into a nickname fans and meme pages use for a well fed Pou. Short clips using the name later circulated in WhatsApp groups and soundboards as a light teasing reaction, which is why it still appears in chats today.