Sprunki began as a fan-made mod of the music game Incredibox in 2024, mixing cute beatbox characters with a hidden horror mode that twists their sounds and designs. Gray is one of its most recognisable characters, known for his grey colour, cat-like ears and flat expression. Clips isolating individual character sounds spread quickly through TikTok, YouTube edits and soundboards, where players collect loops and reaction noises. This crying take stands out because it breaks Gray's calm image, making it a favourite for reaction edits beyond the game itself.