Gwent began as a card minigame inside The Witcher 3: Wild Hunt, released in 2015, where players could challenge almost any character they met to a match. Its simple rules and collectible decks made it unexpectedly popular, and CD Projekt Red later released it as a standalone digital card game. Online, short Gwent clips became shorthand for that familiar invitation to stop questing and play cards instead, especially in Witcher gameplay videos, streams and memes. The joke still lands because the game remains closely tied to Geralt's world and to the idea of settling things over a deck.