Hamilton premiered Off-Broadway in 2015 before transferring to Broadway, with Jonathan Groff originating King George III. His three short songs interrupt the revolutionary story with British pop styling, and the da da da hook from You'll Be Back became the character's calling card, reprised in What Comes Next? and I Know Him. Clips of Groff's delivery spread through theatre fandom, cast recordings and social edits, turning the motif into shorthand for a smug ruler returning to comment on American independence.