Google Hangouts launched in 2013 as Google's messaging and video calling service, replacing Google Talk, and its simple message alert became familiar to Android and Gmail users throughout the 2010s. As Hangouts was phased out in favor of Google Chat and Meet in the early 2020s, the sound survived online as a nostalgic notification effect, often used alongside newer cues like the Discord Notification in edit packs and soundboards. Creators still reach for it because it reads instantly as an incoming message, even for viewers who never used the app.