My Heart Will Go On was written for James Cameron's 1997 film Titanic, composed by James Horner with lyrics by Will Jennings and performed by Celine Dion. Released as a single, it became one of the best-selling songs of all time and won the Academy Award for Best Original Song. Its flute intro became inseparable from the film's romance. Online, creators reuse that opening as shorthand for epic love, sincere tributes, and tongue-in-cheek melodrama, which keeps the short clip recognizable decades after release.