British chef Ainsley Harriott became a meme favourite after clips from his television cooking shows were shared and recut online. His enthusiastic expressions, close ups and lines about spicy meat and seasoning turned short moments into reaction images and sounds. This hehe boy laugh was lifted from that material and spread through video edits, remixes and soundboards as a compact smug reaction. It remains popular because Harriott's delivery is distinctive, friendly and recognisable even without the original cooking footage or any context.