The IT Crowd is a British sitcom created by Graham Linehan that ran on Channel 4 from 2006 to 2013, following the basement support team at Reynholm Industries. Roy, played by Chris O'Dowd, answered almost every call the same way, making the line a running catchphrase throughout the series. Clips later spread through social media reposts, GIFs and forums, often paired with Windows XP error music for retro computer failure jokes. It remains popular because restarting still fixes so many real problems, and Roy's deadpan delivery sums up helpdesk frustration perfectly.