Phrasing became a running gag in Archer, the adult animated spy comedy that premiered on FX in 2009. Voiced by H Jon Benjamin, Sterling Archer treats almost any badly worded order or comment as an invitation to shout the catchphrase, and other characters eventually start using it too. Clips of the line spread through GIFs, quote accounts and Archer soundboard collections online, turning a show specific joke into a general shorthand for spotting an unintentional innuendo in everyday conversation, videos and streams.
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Sterling Archer shouting Hey Phrasing from the animated spy series, used as a reaction when someone says something that sounds suggestive by accident.
Archer's Phrasing is a one second shout from Sterling Archer, the self absorbed spy who never misses a double meaning. In the show he calls it out the instant another character phrases a sentence in a way that sounds like a sexual innuendo, often when they do not realise it themselves. The delivery is loud, smug and instantly corrective, like a verbal buzzer in a game show. Editors use that sharp interruption to flag an awkward line, turn an innocent comment dirty, and get a laugh without adding any extra dialogue.
