Hit Em Up was released by 2Pac in 1996 as the B-side to How Do U Want It and became one of hip hop's most famous diss records, aimed at the Notorious B.I.G. and Bad Boy Records during the East Coast West Coast rivalry. Decades later, short loud excerpts circulate on soundboards and in meme edits, detached from the full feud but keeping the confrontational hook. The boosted version leans into that reputation, turning a historic rap moment into a reusable reaction sound.