Shared on soundboards as a gaming voice line attributed to James Raynor, the Terran marshal from the StarCraft series, the clip takes its name from the exact phrase shouted in it. Its appeal is how specific and desperate the wording sounds compared with a generic under attack alert, so players began dropping it into match clips, streams and edits whenever a position collapsed. It remains popular as a quick shorthand for being overwhelmed, especially in strategy and shooter footage where a fight turns one sided in seconds.