The phrase is closely associated with William Afton, the main antagonist of Five Nights at Freddy's, who returns in different forms including Springtrap despite repeated defeats. Created by Scott Cawthon, the horror game series built its lore around characters who never truly disappear, making the line a perfect summary of its villain. Fans clipped the delivery for edits, memes and soundboards, using it whenever someone reappears unexpectedly. Its mix of horror recognition and dark humor keeps it popular well beyond the games themselves.