In the Ghetto was written by Mac Davis and released by Elvis Presley in 1969, reaching the top of the charts with its story of poverty and a cycle of hardship in Chicago. Decades later the chorus was clipped, stretched and shared on meme pages and short video edits, where the sincere delivery became a punchline for bleak locations. Like Hello darkness my old friend, it survived by turning a sombre classic into shorthand, and the elongated ending now signals the joke faster than the original recording.