The phrase isso é peixe is everyday Portuguese for is that fish, and the clip has spread mainly as a shareable soundboard reaction rather than as a famous movie or TV quote. Brazilian users pass it around in short edits, group chats and meme pages where a confused food question is funnier than a long explanation. Its appeal is the universal setup: something fishy appears on screen, literally or figuratively, and the audio voices what everyone is already thinking, which keeps it useful beyond its original context.