Jabroni became famous through professional wrestling, where Dwayne 'The Rock' Johnson turned it into a signature insult during his WWE promos in the late 1990s. The word was already part of wrestling slang for a loser or nobody, but The Rock's delivery made it mainstream. Clips of his promos circulated online, and the insult stuck as a shorthand for calling someone out. It remains popular because it is short, instantly recognisable, and works as a confident, funny put-down in memes, edits, and reaction videos.