Keel Row reached a new audience through SpongeBob SquarePants, where its bright accordion arrangement became shorthand for the show's sunny, nautical world. Fans lifted the short clip onto soundboards and video edits, using it to open SpongeBob compilations or set up a joke before a sudden twist. It sits naturally alongside other Bikini Bottom sounds, from the SpongeBob sad song to the My leg fish clip, because all three are instantly recognisable even without dialogue. Its short length and upbeat rhythm keep it useful for creators who want instant cartoon nostalgia in just a few seconds.