The spelling comes from Korean online writing, where ㅋㅋㅋ represents laughter in messages and comments, much like hahaha in English. Romanised as kekeke, it moved from chat rooms and gaming streams into short-form video, where creators use the sound version to signal a sly or amused reaction without needing words. Its short length and instantly recognisable giggle pattern have kept it popular for reaction edits, especially among fans of Korean internet culture who already read the text form as laughter.