The clip takes its name from Kelantan, a state in northeastern Malaysia, and circulates mainly as a short meme sound on soundboards and in Southeast Asian social media edits. Little verified information exists about its original recording, so its popularity comes from reuse rather than a known source work. It spread through prank videos, reaction compilations and messaging app shares, where a single shouted place name became a recognizable shorthand for a random, over-the-top interruption that needs no context to be funny.