Gnar is a shapeshifting yordle champion from League of Legends, released in 2014, who builds rage and transforms into the hulking Mega Gnar to unleash his ultimate, a roaring leap and slam. The 'GNAR!' shout has become one of the game's most quoted voice moments, and Turkish players in particular have embraced clips of the ultimate from local gameplay streams. Short recordings like this one circulate as reaction sounds, dropped into montages and Discord chats whenever someone wants to celebrate a massive engage or mock a missed one.