Short crunch clips like this one spread through meme edits and short-form video where a familiar snack sound can carry a joke without any dialogue. The name links the clip to Kesha crisps in searches, and creators reuse it as a shorthand for loud, satisfying eating rather than as a music excerpt. Its appeal comes from how recognisable the crunch is in everyday life, so viewers understand the gag immediately. That simplicity has kept it circulating as a reaction and food humour sound long after the first uploads.