Yeri Mua built a large following on TikTok and Instagram with beauty, lifestyle, and music content, and her exaggerated way of saying “khee” became one of her most clipped phrases. Fans isolated the moment as part of the wider Yeri Mua core trend, where short voice tags and reactions are remixed into edits. The clip spread through fan pages and soundboards because it works without context, acting as a signature intro, a reaction, and a recognisable marker for edits in her style.