Place it at the centre of a short reveal sequence, after the setup and just before the payoff, then follow a failed plan with Emotional Damage Meme Sound or use Goofy Ahh Sounds after a successful scheme.
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This 13-second fan-made edit centres on Gru from Despicable Me, using quick cuts and a fast pace instead of one spoken line to carry the moment. It feels bold and mischievous, with a scheming, over-the-top energy that makes a reveal land bigger and funnier. Gru is the villain-turned-hero at the centre of the Despicable Me films, which is why the character is instantly recognisable even in a few seconds.