The clip is best known through its Kiwifails association, where the line that was horrible is used as a short, dismissive reaction to a failed shot. Online, it has circulated as a standalone reaction sound rather than as part of a longer scene, which has made it easy for editors to lift and reuse. Its appeal is its simplicity: one plain judgement, delivered without exaggeration, can close a fail, undercut a boast, or add a punchline to an otherwise ordinary miss. That reusable, instantly understood tone is why it keeps appearing in short-form edits.