Kog'Maw is a champion in League of Legends, Riot Games' multiplayer online battle arena game released in 2009, and the character debuted in 2010 as a Void-born artillery creature known for gurgling, hungry noises. The bugle call version circulates online as a short meme edit detached from normal gameplay, shared on soundboards and in fan videos. Its appeal comes from turning a monstrous champion into a ceremonial announcer, so players reuse it for entrances and comedic timing long after the original in-game context.