SBT, short for Sistema Brasileiro de Televisão, is a major Brazilian television network founded by presenter Silvio Santos, and its logo sound is the ident traditionally played alongside the channel's on-screen branding. Brazilian viewers associate the jingle with SBT's variety shows, news and entertainment programming, so it quickly became a piece of shared television nostalgia. Online, creators reuse it in memes, parodies and video intros to instantly frame a clip as a Brazilian TV broadcast, giving even a short joke the feel of a professional programme opening.