Luigi, Mario's taller brother in green, has long been a fan favourite in Nintendo's Mario games, and the playful phrase 'It's Luigi time' grew into a shorthand for his moment in the spotlight. As short Mario clips and edits spread across video platforms and meme pages, the line became a ready-made announcement for Luigi-focused jokes, rankings and gameplay highlights. Its brevity and instantly recognisable character voice keep it useful for creators who want a fast, funny entrance cue without explaining the joke.