The Mac startup chime has signalled a healthy boot since the early 1990s, when Apple engineer Jim Reekes composed the Quadra chord that became the definitive sound. For decades it played every time a Mac powered on, until Apple quietly dropped it from MacBooks in 2016 — then brought a reworked version back with macOS Big Sur in 2020, now toggleable in settings. Online, the chime lives a second life as nostalgia bait: tech memes and unboxing videos drop it over anything powering up, instantly telegraphing premium Apple energy to viewers who grew up hearing it.