MAE is the mobile wallet and banking app from Maybank, one of Malaysia's largest banks, and its incoming money alert became familiar to local users who hear it for transfers and QR payments. As Malaysian creators began screen recording payments and posting shopping, freelance and small business clips online, the distinctive chime escaped the app and became shorthand for getting paid. It remains popular in regional edits because the sound is short, positive and instantly understood without any spoken words or explanation on screen.