Hyoga is the Cygnus knight in Saint Seiya, also known as Knights of the Zodiac, the manga and anime series that began in the 1980s. His dead mother, preserved under the ice in Siberia, is central to his backstory and explains his emotional attachment and repeated visits to her. In Brazilian Portuguese dubbed clips and edits, his pleading cry of mamae became detached from the original tragedy and reused as a meme sound, shared on soundboards and in reaction videos where extreme sadness is played for laughs.