Me beja circulates online as a short Portuguese-language meme sound, shared mainly through soundboards and short-form video edits rather than tied to a widely documented film, song or television moment. Its appeal comes from how instantly recognisable the phrase is to Portuguese-speaking audiences, even without extra context, and how easily it can be repurposed for jokes about crushes, flirting and awkward romance. As with many brief reaction clips, it has stayed in use because creators can drop it into almost any situation where a sudden, cheeky request for a kiss turns an ordinary moment into a punchline.