The phrase points to Violet Beauregarde, the gum-obsessed girl in Charlie and the Chocolate Factory who inflates into a giant blueberry after chewing an experimental three-course-dinner gum. Both the 1971 film and the 2005 remake turned her swollen, round, blue form into one of the story's most quoted images. On social media, her transformation is a go-to visual gag for anything puffed-up, bloated or hilariously oversized, from food fails to swollen sports injuries, and this voice clip gives the joke a theatrical announcer's entrance.