MEOW is the debut single by South Korean girl group MEOVV, released in 2024 and known in Korean as 미야오. The group, formed under THEBLACKLABEL, introduced themselves with a bold, feline concept that matched the song's title and hook, and the track quickly became a calling card for the new act. Clips of its chorus spread through K-pop fan edits, dance covers and short-form videos, where the short, chant-like hook was easy to reuse. It remains popular because it instantly signals MEOVV and their confident debut identity.