The moment came after Argentina beat the Netherlands on penalties in the 2022 FIFA World Cup quarter-final in Qatar, a match filled with fouls, yellow cards and late drama. During a post-match interview, Messi spotted Weghorst waiting nearby and told him to move on, using the Spanish word bobo. Clips of the exchange spread quickly across TikTok, Twitter and football pages, with fans repeating the phrase and remixing it into edits. It remains popular because it shows a normally calm superstar losing patience in a genuinely unscripted moment.