MetroPCS, the prepaid wireless carrier, used 'Unlimit Yourself' as its brand slogan and jingle during the late 2000s, roughly 2007 to 2010, when prepaid unlimited plans were still a novelty. The short startup sting played on MetroPCS handsets and appeared in the company's advertising of that era. Years later the jingle resurfaced on user-made soundboards as a piece of mid-2000s phone nostalgia, where it now lives on as a retro audio meme for throwback edits and carrier jokes.