Mini Mario comes from Nintendo's Mario franchise, where a Mini Mushroom power-up shrinks Mario in the New Super Mario Bros. games and gives him a higher voice and lighter jumps. Wind-up Mini Mario toys also star in the Mario vs. Donkey Kong puzzle series, which began on Game Boy Advance in 2004. Online, clips of the tiny voice and effects have been lifted from gameplay and reused on soundboards and in edits, because the sound alone signals small size, panic and comedy without needing any explanation or context for viewers.