The horn became famous through MLG montage parodies that spread on YouTube in the early 2010s, where editors copied Major League Gaming highlight reels and exaggerated them for comedy. Every big play got the same treatment: Doritos, Mountain Dew, shaky zooms, and a deafening MLG air horn blasted over the action. The joke format faded, but the horn survived as a standalone reaction sound for gaming clips, sports edits, and memes that need instant, ironic hype, which is why it still appears alongside other montage staples.