Homer Simpson, the central father figure in The Simpsons created by Matt Groening, has been obsessed with donuts since the animated series began in 1989. Pink frosted donuts became one of his defining running gags, tied to his lazy, food driven personality. Short clips of his mmm reaction circulate widely on soundboards and in meme edits, including Russian language versions shared as mmm ponchiki. The joke survives because the craving needs no setup, anyone hearing the tone understands Homer is already lost to the snack in front of him.