The sound comes from Nintendo's Super Mario Bros., first released in 1985, where it accompanied Mario's jump through the game's side-scrolling levels. As Mario became one of the most recognisable characters in gaming, the short effect travelled far beyond the console, appearing in gameplay videos, remixes and internet memes. Its simple rising tone made it easy to reuse in short clips, and it is still used today because listeners immediately associate it with classic video games, lighthearted action and nostalgic fun.