The title plays on a familiar joke among cat owners, that cats become most active when everyone else is asleep, and short clips built around that idea circulate widely as reactions and pet memes. Viewers recognize the moment instantly even without context, which makes the sound useful for edits about sleepless nights, unexpected noise and pets taking over a quiet home. Its short length also suits quick cuts on social video, where a single burst of sound can set up a joke before the picture changes. That combination of relatability and brevity keeps it in regular use.