Put it at the end of a relationship joke as the final beat, then follow it with a sitcom laugh to close the scene, or use a sad trombone after it when the romantic moment falls flat.
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This is a just-over-a-second clip of a man saying 'my wife' in a thick, exaggerated accent, with the two words stretched into a proud, deadpan announcement. It feels funny and awkward at once, like a joke that lands because it is so plainly delivered. The line comes from Sacha Baron Cohen's Borat character in the films, where it became one of his most repeated catchphrases.